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Merger to ride growing trend of at-home nail care.
November 8, 2011
By: TOM BRANNA
Editor
Pacific World Corporation, a supplier of nail and beauty care products worldwide, has merged with beauty tool maker The W.E. Bassett Company—a deal that the two firms say creates the fifth largest cosmetics company and second largest nail care company by sales in food, drug, and mass retailers nationwide. “The transaction with The W.E. Bassett Company represents a merger of two strong global cosmetic accessory companies,” said Joe Fracassi, president and CEO of Pacific World. R...
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